Corporate Timeline
1952- Nathan Swartz bought a half interest in the Abington Shoe Company in Abington Massachusetts.
1955- Nathan Swartz bought the remaining interest in Abington Shoe Company and welcomed his sons into the company manufacturing private label shoes for leading brand manufacturers for almost 10 years.
1965- The Swartz family introduced injection-molding technology to the footwear industry. This revolutionary technology fused soles to leather uppers without stitching producing truly waterproof boots and shoes.
1973- The Swartz family developed the “Timberland” brand name.
Timberland created its first guaranteed waterproof boot under the “Timberland” name.
1976- The Company launched its first advertising campaign. Since then it has received consistent accolades for its creative marketing efforts: the Gold Effie for advertising excellence Clio Awards for the best apparel advertising One Show Awards New York Art Directors Archive International the Athena Awards the Andy Awards “Advertiser of the Year” and Hatch Awards and awards from Communications Arts magazine and Print annual.
1978- The Swartz family changed the name of the company to The Timberland Company.
Timberland manufactured its first hand sewn casual shoe.
1979- Timberland manufactured its first boat shoe.
1980- Timberland made a tremendous impact on export markets beginning with Italy.
1986- Nathan's son Sidney Swartz became sole proprietor of the family operation.
Timberland's global export achievement won the company the President's “E” Award for Export Excellence reflecting the company's dynamic position among United States businesses.
1987- In broadcast media Timberland introduced a new era by becoming the first boot manufacturer to advertise on national television.
Timberland went public on the American Stock Exchange.
1989- Timberland partnered with City Year Inc. the Boston-based youth “urban peace corps” and model for national youth service to support community service. Since that time Timberland has provided over $10 million dollars to City Year helping them expand their service program to 13 cities across the United States.
Timberland introduced a lightweight hiking boot featuring the Timberland Trail Grip™ outsole a rubber lug sole designed to provide maximum traction without harming the trail. In this same year Timberland introduced its first performance marine apparel line.
1990- Timberland introduced women's apparel into the line. In 1990 the Company also developed its first professional Mukluk boot worn by official 1990 Iditarodd Trail Sled Dog Race mushers (racers).
1991- Timberland built on its broadcast savvy with a new television advertising campaign airing in selected national markets throughout the fall. At the same time the company launched an aggressive media relations effort.
Timberland introduced its exclusive waterproof leather outerwear and accessories.
Timberland switched from American Stock Exchange to New York Stock Exchange.
1992- To sustain the communities in which its employees live and work Timberland developed what later became The Path of Service™ program a progressive corporate policy offering employees 16 hours paid leave to perform community service.
Timberland launched its “Give Racism the Boot” awareness campaign supporting diversity and standing up against oppression internationally. The campaign ran in major newspapers throughout the U.S. and Europe and also on billboards in New York City.
Timberland joined the Business for Social Responsibility an organization dedicated to promoting the power of business to initiate social change.
1993- Timberland introduced its World Hiker Series of performance hiking gear in the United States as well as an expanded line of performance marine gear.
Timberland launched the most aggressive marketing campaign in its history with an international integrated marketing effort including television and print advertising a 29-city public relations media tour direct mail promotions and special events. Leading the campaign were 60 and 30-second television advertising spots which broke in September in the United States, Canada, the United Kingdom and Germany.
Timberland signed a set of environmental ethics introduced by the Coalition for Environmentally Responsible Economies (CERES) which guide corporate conduct and enable corporate investors to make informed decisions on environmental issues.
1994- Timberland launched its Model People print campaign honoring individuals who pull on their boots and make a difference and defining the greatest force in nature as human nature.
Timberland debuted its new collection of waterproof nubuck and floodlight leather handbags and small leather goods for women. Other introductions included an expanded women's apparel and footwear selection classic men's apparel and footwear offering and new performance footwear designs.
1995- Timberland introduced Active Comfort Technology (ACT ) system a comfort system built into many Timberland) shoes that provides the ideal balance of cushioning support for long-term comfort and climate control for footwear and performance apparel.
The Path of Service™ program increased the paid community service time from 16 to 32 hours.
1996- Timberland introduced boots and shoes for kids and expands licensing agreements to include a growing watch line leg wear daypacks and travel gear gloves and leather care products. New Multi Purpose Outdoor performance line introduced.
1997- Timberland introduced apparel for kids and expanded licensing agreements to include leather goods like belts and wallets. Timberland also introduced two new technologies in the Performance line: Advanced Combination Construction (ACC) and B.S.F.P.™ outsole technology designed to help brake support flex and propel.
Timberland increased the benefit of paid employee volunteer time to 40 hours.
1998- Timberland launched its Beliefs print campaign which reflected the company's philosophy of “pulling on your boots and making a difference.”
Jeffrey Swartz previously serving as Chief Operating Officer of Timberland became President and Chief Executive Officer.
To celebrate the Company's 25th anniversary Timberland held the 1st Annual Serv-A-Palooza on June 18th the largest company-wide day of community service.
Timberland received an Excellence in Community Service award from the Points of Light Foundation.
As part of America's Promise Timberland surpassed its commitment to serve 40,000 hours in communities by the year 2000.
Timberland was selected as one of New Hampshire's “Best Companies to Work For” by Business NH magazine ranked number one.
Timberland partnered with SERVEnet the largest web site devoted to service and volunteering. Visit www.timberland.com to find volunteer opportunities information non-profit job postings resources events and more.
1999- Timberland was selected as one of 1998's “100 Best Companies to Work For” by Fortune™ Magazine.
Timberland PRO™ Series was introduced featuring 24-7 Comfort Suspensione technology providing support flexibility and protection for the professional tradesman.
Television advertising returned as Timberland launched a 9-Market Fall Brand Advertising Plan in early September supporting footwear apparel and accessories.
The Timberland Company was named a Sears Partner in Progress for 1999 for its Timberland PRO™ Series of work boots. This prestigious award is presented annually to a select group of vendor companies which supply Sears Roebuck and Co. with quality products and services.
2000- Timberland was once again voted one of the “100 Best Companies to Work For” by Fortune magazine and also voted one of “New Hampshire's Top 10 Companies to Work For” by Business NH Magazine.
The Company was listed as one of the “100 Best Corporate Citizens” by Business Ethics Corporate Social Responsibility Report.
The Company was recognized with the Community IMPACT! Corporate Leadership Award at the Kennedy Center in Washington DC.
2001- In July Kenneth Pucker was named Chief Operating Officer.
The Timberland Company won Business Ethics' Corporate Social Responsibility Report's Corporate Citizenship Award. The award was designed to recognize a company that embodies what it means to be a good corporate citizen helping move corporations towards ever-better practices in stakeholder relations.
The Committee to Encourage Corporate Philanthropy (www.corphilanthropy.org) the only national forum of business CEOs and chairpersons with an agenda exclusively focused on corporate giving selected IBM Corp. and The Timberland Co. as recipients of the 2001 Annual Excellence in Corporate Philanthropy Awards.
In December Timberland announced its first partnership between NASCAR and its Timberland PRO™ Series line of work boots for working professionals. This alliance represents the first time that Timberland had developed and launched an integrated sports marketing platform that ventured beyond the Company's traditional outdoor lifestyle positioning to address the specific needs and desires of the Timberland PRO™ Series consumer.
2002- For the 5th consecutive year Timberland placed on Fortune magazine's “100 Best Companies to Work For” list for the year 2001 and was also ranked on Forbes magazine's “Platinum 400 — The Best Big Companies In America” list for 2001.
The Timberland Company won the 2001 PLUS AWARD for Design Excellence in the Outdoor Category from Footwear+ magazine for the third consecutive year. The company was also awarded the 2001 Shoe Angel of the Year award from Shoes On The Net.com the leading footwear portal on the Internet. Timberland was honored for footwear contributions to those involved in both the rescue and salvaging operations at Ground Zero in New York City.
Timberland established the Carden Welsh Award for Environmental Excellence honoring individuals or teams of employees whose actions lead to a sustainable improvement in Timberland's environmental footprint.
Timberland PRO™ Series received the Sears Partners in Progress Award for the third consecutive year.
The Timberland Company was awarded the Ron Brown Award for Corporate Leadership. The Ron Brown Award is the only Presidential Award recognizing companies for outstanding achievement in employee and community relations.
Timberland was asked to be one of 19 founding members of Businesses Strengthening America a White House initiative focused on national corporate service.
Timberland CEO Jeff Swartz received the Two/Ten Foundation's T. Kenyon Holly Memorial Award for Humanitarian Achievement
2003- The Timberland Company celebrated its 30th anniversary with President and CEO Jeff Swartz ringing the opening bell at the New York Stock Exchange.
Timberland launched www.timberlandserve.com an interactive web resource created to highlight the company's broad commitment to community through its corporate social responsibility policies and practices and to help consumers connect with community service opportunities in their local area.
Timberland kicked off the “Community Builders Tour” a ground-breaking tour of U.S. cities designed to unite local residents community organizations and select retailers around the ethic of community service.
Timberland was ranked number five in the apparel category on Fortune Magazine's list of “Most Admired Companies.”
2004- The company highlighted new levels of transparency including the disclosure of the names and locations of contract factories worldwide in its 2004 Corporate Social Responsibility Report.
Timberland was named to the list of “100 Best Companies for Working Mothers” by Working Mother magazine.
Timberland was also named to Industry Week magazine's list of “50 Best-Managed Manufacturing Companies.”
SustainableBusiness.com selected Timberland as one of 20 companies on its list of “World's Best Sustainable Stocks” for the second year in a row.
Business New Hampshire magazine listed Timberland in its Hall of Fame of “Best Companies to Work for in New Hampshire.”
The company launched a hybrid incentive program providing a $3000 stipend for eligible employees toward the purchase of a hybrid vehicle.
2005- Timberland acquired SmartWool Corporation a recognized market leader in performance-based merino wool socks.
Academy Award nominee Don Cheadle and Timberland announced the creation of a limited edition “Save Darfur” boot to raise awareness of the crisis and inspire civic and political action to help stop the genocide.
In the wake of Hurricane Katrina in the Gulf Coast region of the US Timberland established a short-term service sabbatical for employees wishing to assist with disaster relief efforts.
Timberland was named one of the inaugural recipients of Winslow Management's “Green2” Award for making a positive contribution to the environment as well as shareholders.
2006- The company unveiled a solar panel installation at its distribution center in Ontario California. At the time the system was one of the 50 largest in the world generated 60% of the power for the distribution facility and reduced the facility's greenhouse gas emissions by an estimated 480000 pounds per year.
Timberland acquired howies an active sports brand headquartered in Wales UK.
Timberland was named one of Forbes magazine's “Best Big Companies in America” for the 8th year in a row.
Timberland unveiled its first factory-level sustainability report detailing baseline performance information for the company's Dominican Republic factory in the areas of global human rights, environmental stewardship and community involvement.
The company set a new standard for product transparency and increased its efforts to minimize environmental impact by introducing new environmentally-friendlier packaging for its footwear products and a “nutritional label” — product information label that details aspects of the company's environmental and community footprint.
2007- Timberland was named one of the “100 Best Companies to Work For” by Fortune magazine for the tenth consecutive year.
The company was also named one of CRO Magazine's (formerly Business Ethics magazine) “100 Best Corporate Citizens” for the eighth consecutive year.
2008- Awarded “2008 Media Plan of the Year” from MediaWeek magazine.
Awarded Outdoor Industry Business Innovator from the Outdoor Industry Association.
Named one of Ethisphere Magazine's World's Most Ethical Companies list.
Working Mother's list of “Best Green Companies for America's Children.”
2009- Ranked 8th among Top 100 Best Adoption-Friendly Workplaces.
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